Daily Sales Tip: Buyer Beware

Both salespeople and companies, whether they currently use social media or not, are struggling to figure out how to use it effectively. In fact, few -- even those with sophisticated marketing departments investing time and effort into the process -- have any real social media strategy.

Undoubtedly, this will be true for quite some time to come -- and, of course, that means there are and will be thousands out looking to take your money to help you learn the hows of making social media work.

The lesson here: Be extremely careful as there are many who know little more than how to construct a tweet who are anxious to take your money.

Source: Sales author/consultant Paul McCord