Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon you

I just read a great article on social media that EVERYONE should read!!! We should be embracing this new technology and merging it with what we’ve learned already. Not taking away everything else and thinking this is going to be the answer to all your prayers!! Come on!! I think it's a great added bonus and we've been helping our clients now with social media optimization but this should be done with traditional solid media as well! LIKE RADIO :)

Read more: http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5#ixzz1O9jxh4iC