Thursday, September 15, 2011

Good reminder... Journeys Of Imagination What Do You See In Your Mind?


The goal of the batter is to hit the baseball. This is why every kid who holds a bat is told, “Don’t take your eye off the ball.”


Later, when endurance is needed, we say, “Keep your eye on the prize.”


Can you name the ball you’re trying to hit? Can you name the prize?


As a consultant to business owners for more than 30 years, I can tell you without equivocation the question that is the hardest for the average businessperson to answer. This is the question: Drum roll, please. (rumble-rumble-rumble-rumble) “What are you trying to make happen?”


With death hanging in the balance, mountain climbers turn my question into the imperative command: “Don’t Look Where You Don’t Want to Go.”


The first step in any journey is to see your destination.


Your mind is an amazing thing, crammed with invisible and unknown mechanisms* that move you unconsciously toward whatever future you believe to be real.


What future do you believe to be real? Do you have the audacity to believe in a happy ending? Do you have the courage to move toward that ending with every action you take? Persons who are frightened, angry or bitter will see this and call you “naïve.”


Sadly, this will be most people.


Your choices and your actions are merely reflections of what you see in your mind. What do you see?


The first step toward accomplishing a thing is to project it onto the visuospatial sketchpad of working memory. This is the scientific phrase for “see it in your mind’s eye.” You can do only what you have first imagined.


What do you imagine?


Boredom is a kind of death. Human beings need strong emotion. This is why we would rather be angry than bored. Anger is a type of excitement.


Fear is another type of excitement. The success of horror movies is proof of this.


Our thoughts are informed and our moods are altered by the voices we let into our minds. What voices do you invite in?

In the dark, oppressive days of colonial America Thomas Jefferson wrote sparkling words about the bright future he saw in his mind, “We hold these truths to be self-evident; that all men are created equal…” I believe Jefferson’s ability to see this bright future was rooted in something else he wrote, “I do not take a single newspaper, nor read one a month, and I feel myself infinitely the happier for it.”


My greatest luxury in life is that I have a terrifically strong wife. Pennie pays attention to all that's happening in the world and shares with me only those things she believes I’d like to know. The Princess of my world is one of those rare people who feels no fear and is slow to anger. For these and other reasons, Pennie can gather news about current events and not be affected by it. I do not have her gift. Most people, I believe, do not. Had the Princess and I not been married these 35 years, I’d have had to choose between being woefully uninformed or being made miserable by the demons who smile from behind teleprompters and microphones.


Call me childish and broken if you want, but I avoid woeful country music for the same reason I avoid self-important newscasters: my world overflows with possibilities that seem not to exist in theirs. Sad country singers and somber newscasters try to drag me into their world but I hang tightly to the one I prefer.


In my world, each of us is swimming in opportunity and everything is possible. I see opportunity all around you. You can see it too, can’t you?


My highest wish is that you should have a crystal clear vision of what you are trying to make happen.


1. See it clearly in your mind. This is the first step toward a happy ending.

2. Commit.
Don't waffle. Waffling diminishes focus, negates serendipity and triggers boredom.

3. Talk about it
. Words are rockets that launch thoughts into reality.

4. Take action.
The size of the action is less important than its relentless regularity. Miracles are made of Exponential Little Bits.

5. Don’t look
where you don’t want to go.

Monday, July 18, 2011

Personalities...

The disc jockey remains a major attraction of terrestrial radio and is
something the internet audio services can’t match. Radio personalities are
often the first voice people hear in the morning. They become part of their
lives, part of the family. They help them navigate to work and get through
the day. They become trusted “friends” who deliver messaging that is
listened to and acted upon. Personalities are viewed by many as an old
friend who has been there for the best moments of their lives....

You should read the linked article below and remember why endorsements work!!
Our hosts here are well known and trusted by our listeners. They wouldn't endorse something or someone they didn't believe in or trust. Their of great credibility and that transfers to your business!

To read this article in it's entirety.... Click here

Thursday, June 9, 2011

Will Groupon Really Boost Your Local Business?

Pretty interesting article I read today! If any of you are thinking about advertising your business through Groupon you should read this first!
Groupon has been hailed as the new miracle advertising tool. It has also been accused of being a ruthless corporate giant, preying on the ignorance of small businesses.

Since its inception in November 2008, Groupon (think social media meets coupons) has transformed the way local businesses promote their products and services.

How does it work?

First, you agree to become a featured business on their network. You then reduce your product or service price by 50% or more. Groupon promotes the deal and gets new customers through your doors. For every deal, Groupon gets between 30% and 60% of your drastically reduced price.

What? You only get half of your discount price? That’s right. But it’s worth it when 800 new customers come storming in for your product. Or is it?

my groupon

At 58% discount, this restaurant is giving away food for exposure.

There are dozens of businesses that have been all but ruined from their Groupon deals. Like any decision in business, it’s easy to get swept away by trends and promises of future earnings. Now here’s a little secret – Groupon is not for everyone.

Small and large businesses alike have felt the keen sting of a Groupon feature gone wrong. It’s up to you, as the business owner, to make the right choices for your business.

This means carefully weighing the pros and cons before leaping headfirst into what could be a raging failure.

You need to decide whether Groupon makes sense for your business. Then you need to learn how to use it properly.

Seeing Groupon Through a Marketing Jam-Jar

If giving Groupon 50% of your already discounted price doesn’t raise some red flags, then you need to start seeing it through the eyes of a marketer. Marketers don’t like giving money away.

They calculate the repercussions of their actions long before they commit to something new.

Your Groupon deal could change your business. It could dismantle your loyal customer base. It could lead to the degeneration of your brand identity.

Weighing the negatives means actively looking for them. Unfortunately for Jesse, owner of Posies Bakery and Café, she didn’t see it coming. Her Groupons made her lose money to the point where she could hardly afford her expenses.

posies cafe

Groupon sold so many coupons her bakery nearly went under.

For 3 months, Jesse watched as Groupons rolled in – eating up all of her profits. At the time, her only intention was to get more customers through the door.

The moral of the story? Ask yourself these tough questions first.

  • Are you willing to replace your customer base with one-time-only coupon holders for the entire time they’re valid?
  • Are you willing to trade in loyal customers for customers who are loyal to Groupon, and will probably hunt for the next deal once yours is over?
  • Are you willing to sacrifice some brand loyalty for mass promotion?

If all you’re after is exposure, then Groupon is a viable option. If you’re expecting a massive boost in profits – first, tally up the most successful outcome of your deal with Groupon. The figures may shock you!

Tip #1: Limit the length of your Groupon promotion. Take note of what the Groupon sales rep has to say, and haggle for the best deal possible.

Addicted to Groupon Success

You’ve decided it’s worth the risk – and your Groupons were a huge success! This is great as long as you’re running deals, but what happens when they stop? If you use Groupon too many times, you might lose a lot of money.

The eager coupon holder, leads to loss of profits. Image source: iStockPhoto

Essentially, you’re creating an army of customers who only buy from you because you’re cheap. Your customer base will dissipate as soon as you give up on the coupon system. Plus your brand perception will change. The discounted product or service will not sell as well at its normal price.

Don’t get stuck in the Groupon addiction cycle. If your Groupons are that successful, your business will expand in a few short months. You might not be able to sustain the sales boom without more and more coupon discounts. As the deals fall away, you could be stuck in a situation where you have even less business than before.

Tip #2: Use Groupon to get people through the door. Entice them with some specials of your own. Focus on the upsell, on turning these one-off customers into repeat business.

Groupon in Context

Many businesses are still trying to recover from the economic recession. They cut their prices down to barely earn a profit from their sales. Competition based on price is an unhealthy way to grow your business. Yes, there are many advantages of an excellent Groupon promotion, but it has no real long-term returns.

The problem is that struggling small businesses see Groupon as their marketing savior. They don’t take into account the fact that they will have to work harder for less money, or order more stock to sell for next to nothing.

Groupon says that many people don’t claim their purchased coupon, which leaves more profit for the business owner. Be aware that the larger your product or service, the fewer people are likely to ‘forget’ to collect their Groupon.

J. Haynes of Hat Trick Associates says, “The truth is, when you charge some (current, satisfied, loyal) customers full price… and other (brand-new) customers half off, you make some people happy and others unhappy. And you are making the wrong category of customer happy!”

Tip #3: Prepare yourself for a boom in interest and sales. Display your Groupon ‘terms of use’ where your customers can see it in your store. It will prevent arguments about expiration, changes and repeat use by a single person.

Leveraging Groupon for the Right Reasons

Groupon is not advertising. An advert works to sell your product at a price that will be the most beneficial for your business. Groupon basically sells your promotion by showing thousands of people an incredible bargain associated with your brand. It gets people into your shop, but it doesn’t keep them there.

The best feature of a Groupon experience is the exposure that you get. It will boost your website, blog and social media traffic, which will lead to more signups, likes and follows. This is what you’re paying for when you’re running a Groupon.

groupon

This promotion lost this company $61,100.00 in profit. Imagine what you could do with that kind of ad budget.

What’s the key to making it successful? Do the numbers. Calculate the risks involved. Prepare for more sales in your shop. Work on upselling other products and services to take advantage of the boost in business.

Don’t rely completely on your Groupon deal. You might find that a well-orchestrated pay-per-click campaign renders the same results, at far greater financial reward for your business.

Groupon is part of the geolocation sales craze, so it can be a positive marketing tool. But take their promises with a pinch of salt. Maximize the opportunity and prep for the profit crunch.

Remember that Groupon will boost your business temporarily, but not necessarily your profits or your customer base!

Thursday, June 2, 2011

Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon you

I just read a great article on social media that EVERYONE should read!!! We should be embracing this new technology and merging it with what we’ve learned already. Not taking away everything else and thinking this is going to be the answer to all your prayers!! Come on!! I think it's a great added bonus and we've been helping our clients now with social media optimization but this should be done with traditional solid media as well! LIKE RADIO :)

Wednesday, April 20, 2011

Daily Sales Tip: Buyer Beware



Both salespeople and companies, whether they currently use social media or not, are struggling to figure out how to use it effectively. In fact, few -- even those with sophisticated marketing departments investing time and effort into the process -- have any real social media strategy.

Undoubtedly, this will be true for quite some time to come -- and, of course, that means there are and will be thousands out looking to take your money to help you learn the hows of making social media work.

The lesson here: Be extremely careful as there are many who know little more than how to construct a tweet who are anxious to take your money.

Source: Sales author/consultant Paul McCord

Tuesday, April 19, 2011

normally I don't give you two in a day but this was too good!

You open your mailbox and grab a handful of paper. How long does it take you to sort that mail? Do you open each envelope and consider its message, or do some of them get tossed into the trashcan unopened?


More than 71 billion dollars were spent on direct mail marketing last year according to the US Postal Service and each of these dollars was spent in the hope that:

1. your attention would be gained by the advertiser’s message and

2. you would spend time – at least a moment – considering it.


Less than one fourth the amount spent on direct mail – 17.3 billion dollars to be exact – was spent on radio advertising in 2010 according to the Radio Advertising Bureau and each of these dollars was spent in the hope that:

1. your attention would be gained by the advertiser’s message and

2. you would spend time – at least a moment – considering it.


More than 131 billion dollars was spent on television advertising in 2010 – not quite twice the amount spent on direct mail, but nearly 8 times as much as was spent on radio – and each of these dollars was spent in the hope that:

1. your attention would be gained by the advertiser’s message and

2. you would spend time – at least a moment – considering it.


Business owners are excited about Facebook and Twitter because these social media outlets offer them potential access to – wait for it – your time and attention.


Are you beginning to see a pattern here?

Time and attention are currency.


Shoppers today are confronted with an unprecedented number of possibilities. Welcome to the 21st century, where shoppers carry the world in their pockets, giving them instant access to everything they want to know. Now what were you saying?


A 1978 consumer behavior study by Yankelovich indicated the average American of that time was confronted by more than 2,000 selling messages per day. These “selling messages” included the signage in front of strip centers, posters in windows, point-of-purchase displays in convenience stores, product packaging on shelves, stickers on gas pumps and all the major media, of course. Yankelovich revisited that study in 2008: today’s shopper is confronted by more than 5,000 selling messages per day.


Shoppers don’t buy things until they know about them. And they have far too little time to consider all their options. This is why the value of time and attention has risen to unprecedented heights.


And it’s also why clarity is the new creativity.

If today’s advertisers want to ring the bell, win the prize and cash the check, they must:

1. Gain attention

2. Speak with impact and

3. Prove what they say

4. In the fewest possible words.


A few final thoughts:

1. Radio has weathered the techno-storm better than any other media.

2. Following a brief flirtation with the iPod, Americans returned en masse to broadcast radio for exposure to new music and breaking news.

3. You can close your eyes, but you cannot close your ears.

4. How many hours a week do you spend driving?

5. World-class radio ads are cheap to produce.

6. It costs big bucks to look good on TV.

7. A modest budget for a national advertiser to produce a 30-second TV ad is $350,000. Your TV ads, by comparison, will always look “homemade.”

8. But national advertisers have no advantage over local advertisers on radio.

9. Advertising agencies can’t pay the bills by producing radio ads. Their profitability – indeed their very existence – depends on their ability to steer advertisers into high production-cost ventures: television and direct mail.

10. The smart place for local advertising is usually on the radio.