Evidence mounts that recession may be ending...

MSNBC reported today that the economy is throwing off signals that it may be bumping along the bottom, and the ride is likely to be rough.

Some of recent green lights include: a rise in demand for big-ticket items like major appliances, a decline in applications for unemployment benefits and a housing market that is no longer in free-fall.

The data lend weight to the growing notion, supported by more than 90 percent of economists in a recent survey, that the deepest recession since the 1930s may be drawing to a close.

Survey Indicates That Reducing Advertising in a Recession is a Mistake

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.

At the same time, a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.

Not advertising can harm brand!!

And guess what....we will pull out of this!! So stay ahead of the competition!!

What are you?

“ What we do is a measure of who we are. If we imagine our work as labor, we become laborers. If we imagine our work as art, we become artists.”
Jeffrey Patnaude

6 Advertising laws YOU NEED TO KNOW!

Whether you've just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Here are the 6...
1. Misrepresentation of the product...Facts about the product cannot be misrepresented.
2. Unsubstantiated claims...You must be able to substantiate factual claims with proof there is a reasonable basis for each one.
3. Fake testimonials...If you use testimonials in your advertising, then the people making them must actually use your product or service.
4. Simulations of real situations...Facts must be disclosed.
5. Price and merchandise comparisons...If you use words like "sale," "reduced," or "$150 value," then you must have actually offered the product at that price for a reasonable period of time.
6. Warranties and guarantees...If you do advertise one you must state the terms & limitations that apply.
resource: Smallbiz resource blog...
For more information or to start marketing your business today call me direct at 858-535-1210 ext. 225

Radio Offers Advertisers the Last Captive Audience

Earlier this week, National Public Radio conducted an interesting interview with author Warren Berger, who offered his observations on the value of Radio advertising.

Mr. Berger, who has been writing about the advertising industry for more than 20 years, emphasized the affordability of Radio, and noted its particular effectiveness in local markets. He also cited Radio's ability to blanket the airwaves with a slogan or jingle in a way that TV can't match.

RADIO WORKS!!

For more information or to start marketing your business today call me direct at 858-535-1210 ext. 225

Boomers go for Bust!

Boomers provide stability - both in terms of their finances and their ability to be easily reached by radio. We have great formats - News/Talk - that speak directly to consumers whose homes are paid off, whose kids are out of the house, and who are becoming increasingly comfortable with new media.

A new study - "The Grandparent Economy" - provides data to support some of the new thinking about where dollars will be spent in the next several years. It shows that first-time grandparents are younger (average age in the low 50's), and with $2 trillion in spending capital in 2009 alone.
As Henry Schlieff, CEO at Hallmark Channels, told the Times,
Boomers offer advertisers and marketers an audience "that has assets, not allowances."

For more information or to start marketing your business today call me direct at 858-535-1210 ext. 225