Nothing adds credibility like word-of-mouth. One advertiser talking to another over lunch at a Kiwanis meeting about successes using your station's advertising is the best. The next best is having a testimonial from a happy advertiser you can share with prospects.
It is easy to capture video testimonials with today's available technology. If you don't have the equipment, you can buy what you need for less than $160:
1. Video camera (Kodak pocket camera Zi8 with external mic input is $120 on Amazon.)
2. Tripod (Digital Concepts 5SE-SLV7 is a collapsible tripod that can be carried in a briefcase, yet extend to 41 -- enough to put on the floor and shoot a client sitting. On Amazon for $14.)
3. Lavaliere microphone (Audio Technica omnidirectional condenser mic is $17 on Amazon.)
Next time you visit one of your satisfied clients, ask if you could video their comments in an interview. Ask them about results from advertising with you, how they found your service, what they like best about your station's advertising, and any follow-up questions. Here are tips for recording:
1. Use a tripod to hold the camera steady.
2. Use an external mic to get best audio quality -- or get within about 3 feet of the client if using a built-in mic.
3. Make sure there is as much light as possible on the client.
4. Have the client look at you as you are just to the side of the camera.
5. Keep the videos short -- generally no more than a minute.
6. Edit your video (Windows Movie Maker is free from Microsoft).
7. Post your video on your website and YouTube and other video sharing sites.
8. Have a smart phone? Copy your video to your phone so you can play it for a prospect on the spot.
FOR A GREAT VIDEOGRAPHER CALL SHELLY SOMERSET TODAY @ 818-430-5968 OR GO TO SOMERSETPRODUCTIONS.NET
