First, radio’s reach as a mass medium, combined with its reasonable cost structure, makes it an attractive medium to raise awareness. An effective broadcast schedule is affordable for all potential advertisers, large and small. We don’t require the creative investment that television or cable does, and a bit of creativity goes a long way. Live spots and personal endorsement spots have proven highly effective for local businesses talked about by local personalities.
We’re transforming our business into an extraordinary local capability to provide an advertiser with a turnkey and affordable integrated solution to their marketing problem.
Radio’s toolkit has expanded to include video and audio, both streaming and on demand; engagement tools like online games; texting and mobile solutions that can drive listeners to specific advertiser locations; and e-mail and social media marketing efforts that can single out interested listeners and deliver them through online platforms to the advertiser to close the sale. And that’s just scratching the surface
On the air, online and onsite, we want to be available to our listeners and increase their loyalty and involvement with our brands.
And advertisers still need the reach of radio to spread the awareness!
Our medium sits at the intersection of broadcast mass media and hyper targeted digital media. I, for one, cannot think of a better place to be.
Thursday, June 3, 2010
Tuesday, June 1, 2010
We're the same, we're the same, we're...
Take a look at just about any industry with many competitors--colleges, hotels, sedans, accounting firms (especially accounting firms)...
The websites bend over backwards to be just like all the others. You can't identify one hotel website from another if you delete the name of the hotel (unless there's a beach or a snow-capped mountain in the background).
Sometimes, we try so hard to fit in we give consumers no choice but to seek out the cheapest. After all, if everything is the same, why not buy what's cheap and close?
How about a site that says, "Here's why we're different." And means it.
The websites bend over backwards to be just like all the others. You can't identify one hotel website from another if you delete the name of the hotel (unless there's a beach or a snow-capped mountain in the background).
Sometimes, we try so hard to fit in we give consumers no choice but to seek out the cheapest. After all, if everything is the same, why not buy what's cheap and close?
How about a site that says, "Here's why we're different." And means it.
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