Whether you've just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Here are the 6...
1. Misrepresentation of the product...Facts about the product cannot be misrepresented.
2. Unsubstantiated claims...You must be able to substantiate factual claims with proof there is a reasonable basis for each one.
3. Fake testimonials...If you use testimonials in your advertising, then the people making them must actually use your product or service.
4. Simulations of real situations...Facts must be disclosed.
5. Price and merchandise comparisons...If you use words like "sale," "reduced," or "$150 value," then you must have actually offered the product at that price for a reasonable period of time.
6. Warranties and guarantees...If you do advertise one you must state the terms & limitations that apply.
resource: Smallbiz resource blog...
For more information or to start marketing your business today call me direct at 858-535-1210 ext. 225
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