Boomers provide stability - both in terms of their finances and their ability to be easily reached by radio. We have great formats - News/Talk - that speak directly to consumers whose homes are paid off, whose kids are out of the house, and who are becoming increasingly comfortable with new media.
A new study - "The Grandparent Economy" - provides data to support some of the new thinking about where dollars will be spent in the next several years. It shows that first-time grandparents are younger (average age in the low 50's), and with $2 trillion in spending capital in 2009 alone.
As Henry Schlieff, CEO at Hallmark Channels, told the Times,
Boomers offer advertisers and marketers an audience "that has assets, not allowances."
For more information or to start marketing your business today call me direct at 858-535-1210 ext. 225
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