Earlier this week, National Public Radio conducted an interesting interview with author Warren Berger, who offered his observations on the value of Radio advertising.
Mr. Berger, who has been writing about the advertising industry for more than 20 years, emphasized the affordability of Radio, and noted its particular effectiveness in local markets. He also cited Radio's ability to blanket the airwaves with a slogan or jingle in a way that TV can't match.
RADIO WORKS!!
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