Thursday, May 28, 2009

Survey Indicates That Reducing Advertising in a Recession is a Mistake

More than 48 percent of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.

At the same time, a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.

Not advertising can harm brand!!

And guess what....we will pull out of this!! So stay ahead of the competition!!

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